There are two sides to selling. Firstly, attracting the potential buyer to your stall – is your stall attractive and eye catching? Secondly, engaging with visitors to the craft show.
Our Top Tips
Have some height on your table
Having your products flat on a table makes it difficult for people to see what you have created. Your aim is to draw people in to see what your crafts – which if you are anything like me would have spent hours perfecting the individual item. Make it colourful and eye catching because people make split second judgements about whether to approach your table or to continue walking in past.
Ensure you have a range of products
It is always important to display a range of items for sale, if your table appears empty people may be reluctant to purchase your products. Equally if it is too full it may be too overwhelming and out people off.
Make sure your items are priced
One thing that puts me off is having to ask how much something costs. I find that such an awkward question because I feel I am being judged as to why I decide not to purchase a particularly product. They may be afraid to ask or they may assume that it is too expensive.
Have some Signs
To help people remember who you are when they see you at a craft show make sure you have some signage. Some people like to use printed tablecloths, light boxes, bunting and price lists. Business cards are always a good way to help people know your brand, it ensures people remember what the name of your stall was. As well as a way to find you online.
Quirky is a good way to start conversations
Most people approach the Urban Tails stall to look at snuffle mats. They are always something that gets the conversation started as people see the bright colours and are intrigued. The aim of the mat is to get dogs and cats to use their noses by hiding their treats in the folds of fabric. So it is a good idea to have something a little unusual on your stall.
Have a positive body posture
Make sure you appear approachable if you are sat reading this could stop people from approaching you. Remove those barriers to make it more inviting for visitors to your stall. Members of the guild often make items whilst at craft events which is always a positive and is once again a good conversation starter.
If you can wear your product
There are often times when I am walking around craft shows and see people wearing items that they have made. One recent example was from some lovely ladies selling head scarfs. I lost count on how many they sold that day which was as a result of them both wearing one each.
Written by Anne Gurney and Nicole Hellyer